Bloom vs Zanda
Looking for a Zanda alternative?
In brief
Zanda (formerly Power Diary) is a feature-rich platform that's been around for 15 years, originally built in Australia for allied health. It does a lot - but for UK therapists, that breadth can be more than a solo therapist needs. If you want something focused on how therapy practices actually work, without the complexity of a platform built for physios and chiropractors, Bloom might be a better fit.
Last updated 9 June 2026
Get started, £29/moWhy therapists are switching from Zanda
Built for allied health, not talking therapies - Zanda's templates, workflows, and terminology come from the physio and chiropractic world.
Australian-first - support, pricing, and feature priorities reflect the Australian and New Zealand markets. UK therapists are a secondary audience.
SMS fees add up - text message reminders are charged per message on top of your subscription, and costs aren't always clear upfront.
Complex setup - Zanda is feature-rich, which means a steeper learning curve when you just want to manage a therapy caseload.
No counselling agreement signing - no integrated e-signature flow for therapy contracts.
No session note encryption - notes are stored securely but without dedicated encryption.
How Bloom and Zanda compare, feature by feature
| Feature | Zanda | Bloom |
|---|---|---|
| Monthly price | From ~£15/mo (USD pricing) | £29/mo - GBP, fixed |
| Session notes encryption | Not beyond standard hosting | AES-256 on every note |
| Counselling agreement signing | No | Built-in e-signatures |
| Automated client onboarding | Partial (intake forms) | Book, sign, pay - one flow |
| SMS reminders | Yes (per-message fee) | Email included (SMS on roadmap) |
| Client booking page | Yes | Yes |
| Recurring appointments | Yes | Yes |
| Built for | Allied health (Australia-first) | UK therapists and counsellors |
| Based in | Australia | London, UK |
| Setup time | Guided onboarding recommended | Same day, self-serve |
| UK GDPR compliant | Yes | Yes |
Bloom is £29/month, or £290/year with 2 months free - everything included. No add-on fees.
Why therapists choose Bloom over Zanda
Built for talking therapies
Zanda was designed for physios and allied health. Bloom was designed for therapists and counsellors. The difference shows in every workflow.
Encrypted session notes
AES-256 encryption on every note. Therapy notes contain some of the most sensitive information imaginable, and they deserve dedicated protection.
Set up the same day
Sign up, add your session types, share your booking link. Most therapists finish setup the same day.
UK-first, not Australia-first
London-based, GBP pricing, GMT support. Built for the UK therapy market from day one.
Frequently asked questions
Who Bloom is not for
Bloom is built for UK solo private therapists, counsellors and small practices. It is not built for large multi-clinician clinics, NHS or institutional settings, or businesses outside therapy. If that is you, a general practice management system will fit better.
Ready to try Bloom instead?
30-day money-back guarantee, free migration, and UK-based support from real humans.
Get started, £29/mo